TIPS FOR RECRUITING TOP DRIVERS





Hiring drivers is never easy. Check out the following tips for both hiring and retaining your CDL driver workforce.





Below are a few bullet point strategies for optimizing your driver hiring efforts:

  1. Build a comprehensive recruitment strategy that includes online job boards, social media, industry events, and partnerships with driver training schools. Craft compelling job descriptions that highlight the benefits of working for your company.
  2. Invest in technology that can help you attract and retain drivers, such as DriverFly's ATS or their digital hiring app to create an online driver application.
  3. Smooth onboarding processes can set the tone for a driver's experience with your company. Ensure that paperwork, training, and equipment provisioning are efficient and well-organized.
  4. Offer well-maintained and up-to-date equipment. State-of-the-art trucks with modern amenities can be a significant draw for new drivers.
  5. Implement mentorship programs pairing new hires with experienced drivers. This not only enhances skill development but also helps new drivers integrate into your company culture.
  6. Leverage your existing drivers to recruit new talent. Implement referral programs that reward drivers for recommending qualified candidates.

So once you finally got your driver placed, congrats! Time to celebrate! But keep in mind driver turnover is extremely commonplace in this industry. Consider implementing the following strategies to maximize driver retention:

  1. Offering competitive pay, performance-based incentives, and comprehensive benefits packages can significantly boost driver satisfaction. Consider providing health insurance, retirement plans, and bonuses tied to safe driving records or longevity with the company.
  2. Recognize the importance of work-life balance for your drivers. Implement flexible scheduling options and reasonable time-off policies to allow drivers to spend quality time with their families and recharge.
  3. Establish clear and open lines of communication between management and drivers. Regularly seek feedback and involve drivers in decision-making processes, making them feel valued and engaged.
  4. Provide pathways for career growth within your company. Offer training programs and opportunities for drivers to transition into roles like trainers, supervisors, or mentors, showing that you invest in their professional development.
  5. Recognize outstanding performance and long-term dedication. Celebrate milestones, achievements, and safe driving records to show appreciation for your drivers' hard work.


Frequently Asked Questions (FAQs)


How can I reduce driver turnover?

Invest in driver satisfaction through competitive compensation, benefits, and a positive work environment.


What can I do I hire drivers fast?

When you're in a pinch or are struggling with placing in a specific geography, consider working with third party recruiters such as Custom Trucker Recruiting, our sister company. They will source, screen, and facilitate in the vetting and onboarding process.


What role does company culture play in driver retention?

A positive and supportive company culture fosters loyalty and encourages drivers to stay.


What are some ways to improve driver safety and job satisfaction simultaneously?

Yes, focus on safety training, well-maintained equipment, and recognition for safe driving practices.


How can I ensure diverse hiring in my company?

Promote a diverse and inclusive work environment and actively seek out candidates from underrepresented groups.


What technology can help with driver recruitment and retention?

Invest in user-friendly recruitment platforms such as DriverFly to streamline processes.


Can offering driver training programs attract experienced drivers?

Yes, experienced drivers value companies that invest in continuous improvement and skill development.


How can I address driver burnout and fatigue?

Consider adjusting operations to accommodate for more reasonable working hours, adequate rest periods, and encourage open communication about driver well-being.


What role does a strong reputation play in driver recruitment?

Drivers talk. A positive industry reputation attracts both experienced drivers seeking better opportunities and new entrants to the field.